I’ve written several posts on topics of blogging and how often you should blog, but honestly I’ve only just really considered how long a post should be.
I must have always subconsciously been aware of it so my posts don’t go on and on.
I am, of course, aware that this question is almost the same as asking ‘how long is a piece of string?’. It’s as long as you need it to be. It depends what you have to say. But like everything a writer (or similar) writes you do need to be conscious of word limit.
You don’t want to put people off by writing reams and reams. If you go on and on, even if you are making excellent and different points all the while, people may be put off. It’s a blog post not an article.
However, really short blogs, say only a couple of lines every time, look like you’ve got nothing really to say.
So again with writing, and with life generally it seems, it’s trying to find the right balance. I don’t write to a set word limit, but I do try to keep from rambling and I do try to keep my thoughts fairly short.
That being said, you don’t always have to find the right word count balance every time. Mixing up shorter and longer blog posts may be a good idea too. It keeps you interested and it keeps the reader interested.
Obviously, this won’t work for every blog. Some people’s blogs are article/essay based; while some people’s are designed to be pithy.
Therefore, I think that it’s necessary not only to think about what you write about, the words you use, but also about the appropriate length of the piece that you are writing.
Furthermore, blog length, it may sound obvious, all depends on what you have to say.